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Visual Merchandising for Public Libraries: Practical Strategies for Applying Bookstore Insights to Library Collections
An Infopeople Webinar
Start Time: Pacific - 12 Noon, Mountain - 1 PM, Central - 2 PM, Eastern - 3 PM
Presenter: Allison Fiscus
Does your library struggle to promote its collection in a way that is attractive, maintainable, and – above all – successful at increasing circulation? Do your customers come to your library, head straight to the computers/hold shelf/self-checkout and back out again without browsing for materials?
In a time of digital downloads and two-day shipping, when the convenience of library service is of the utmost importance to both library staff and users, how do we get the attention of the average patron long enough to increase circulation and library use?
Visual merchandising is not just a tool for retail establishments. When done well, it can create a dynamic environment that encourages the customer to stay longer, check out more materials, and return for more. Public libraries can embrace the knowledge that retail stores have long used by taking some basic steps and applying some simple principles to organize library materials in a way that attracts attention and promotes use.
This webinar aims to supply librarians with the knowledge, tools, and plans necessary to merchandise their own libraries.
At the end of this one-hour webinar, participants will:
- Learn the importance of library material presentation through visual merchandising in terms of customer reactions and expectations, as well as cultural trends
- Understand which changes to library merchandising should be considered to positively affect circulation and how to begin implementing those changes
- Understand the basic principles of visual merchandising in a way that is specifically complimentary to books and other library materials
- Be familiar with potential challenges and solutions that are inherent in the diverse buildings, shelving, staffing levels, and amount of materials owned by different libraries
This webinar will be of interest to: Public library staff, especially those who actively work with collections.
Webinars are free of charge, you can pre-register by clicking on the Register Now button at the top of this page). If you pre-registered you will receive an email with login link and a reminder email the day before the event.
- Recording transcript (text file)